Free ↠ Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability By Darren Bridger –

Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability This book is great In fact, I think it s one of the best neuromarketing books out here, and it comes with a lot of information that the other books on neuromarketing do not have.This book is def underrated, and you should highly consider it if you intend to be a great neuromarketer NOT a paid review I did not receive anything in exchange for this review Just bought the book and think it s a very good one Today, Businesses Of All Sizes Generate A Great Deal Of Creative Graphical Content, Including Websites, Presentations, Videos And Social Media Posts Most Big Companies, Including Procter Gamble, Coca Cola, Tesco And Google, Now Use Neuroscience Research And Theories To Optimise Their Digital Content Neuro Design Opens Up This New World Of Neuromarketing Design Theories And Recommendations, And Describes Insights From The Growing Field Of Neuroaesthetics That Will Enable Readers To Enhance Customer Engagement With Their Website And Boost Profitability Darren s previous book, Decoding the Irrational Consumer, was the first practical, nuts and bolts, how to guide to the new field of neuromarketing No over hyping or crazy claims, just a clear explanation of what went into a neuromarketing study and how those studies could produce business benefits This new book, Neuro Design, takes that practical approach a step further and provides a very accessible and readable introduction to numerous design principles 61, according to the appendix that are derived from brain science and can help anyone involved in any design profession advertising, app dev, UX, mobile, etc create images, sites, stories, and apps that conform to the natural predispositions of the human mind No EEG headsets or neuro research studies are required to take advantage of the ideas in this book.Although I ve seen some of these insights scattered around here and there in various blog posts, academic articles, and business books, this is the first book length overview I ve come across that pulls all this content together in its scientific context and presents it in an extremely logical and readable package For a long time, creatives tended to be highly skeptical about neuromarketing approaches, fearing they would replace their creative insights with sterile algorithms and rote rules This book shows exactly why this is not the case Highly recommended. Looking at how design in today s world works, Neuro Design links human psychology with technology, through web designs, viral images, for example It still proves that humans are irrational creatures, but you will understand just how, in this book.I enjoyed the facts in this book as they are interlaced with humour just looking at the memes figures made me laugh and stories I could not put this book down I recommend it I got a free copy in exchange for an honest review from NetGalley I have a degree In web graphic design, we focused on communication design in particular so not all the information in this book was new to me, but there was a lot that was The contextualisation within this book also enabled me to retain the new information I had just read, this book is an excellent read for professionals and an essential read for anyone who wants to learn about design. This is a well written and useful book It definitely does what it says on the tine and is packed with useful tips and tricks for every designer Unlike some books which are padded out with extraneous detail, Bridger s is laser focused on distilling only the techniques that will move the needle in design effectiveness I particularly enjoyed the parts on Neuro Aesthetics, e.g the factoid on fractals underlying the work of Jackson Pollock, which was the first time I d heard about that The stuff on Conceptual Fluency is very useful for designing communication and also the parts about Virality I ve just a massive project on memes and looking at their humour structures so that was interesting too My only quibble with the content is I can t see a huge mention of cultural factors and semiotic approaches which I m a big fan of for instance the inter textual influences on the cultural and celebrity content of what makes memes so popular etc but I guess that s beyond the scope The focus is on universal influences So I forgive him

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