The Personal MBA: A World-Class Business Education in a

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The Personal MBA: A World-Class Business Education in a Single Volume Kaufman, a former middle manager at Proctor Gamble and founder of personalmba, argues that those interested in business would be better served by skipping the MBA and focusing on the critically important concepts that really make or break a business According to the author, much of what is taught in business schools is outdated you re better off saving the expense and finding other ways to learn about these core principles which Kaufman synthesizes in such areas as value creation, marketing, sales, and finance He also explores the psychological side of business and examines how consumers take in information, make decisions, and decide what to do or not to do Acknowledging the panoramic overview his approach necessitates, he includes a fairly lengthy list of sources to seek out ifinformation is needed While Kaufman s rallying call will not eradicate the need or desire for MBA degrees, he does provide a surprisingly solid alternative full of information that even those already in the workplace will respond to Dec c c Copyright PWxyz, LLC All rights reservedA creative, breakthrough approach to business education I have an MBA from a top business school, and this book helped me understand business in a whole new way